OVERVIEW

Europe’s leading flour producer uses Emerging Trajectories (ET) to generate personalized industry and market reports

• Daily intelligence reports personalized to each recipient’s unique needs
• Event monitoring and insights discovery with ET’s automated trackers
• Visual map providing risk scores and situational analysis for key operational sites

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EXECUTIVE SUMMARY

GoodMills Group, the lead milling company in Europe, is optimizing its grain trading and day-to-day business operations through personalized intelligence. Through a partnership with ET, GoodMills’ teams receive daily intelligence reports, event trackers, and a company-wide risk map that is personalized to every trader, sales leader, finance director, and executive who receives it. The ability to create custom data feeds enables GoodMills to monitor intelligence across its 7 operating countries and broader global markets. Not only does ET automate intelligence gathering, it has helped GoodMills monitor topics that are otherwise too niche to monitor through traditional solutions.

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